TOMI AHONEN NEW RELEASE BOOK :Mobile as 7th of the Mass Media

Tomi Ahonen, Futurist and mobile media expert meluncurkan buku terbarunya :

Tomi Ahonen releases sixth book, excerpt attached
Entitled Mobile as 7th of the Mass Media
Explains why modern phone is compelling and soon dominating media platform
This email may be freely forwarded

Dear Imanzah

I have just had my sixth book announced last Friday by its publisher, Futuretext, in London, who are now taking orders. It is called 'Mobile as 7th of the Mass Media', and is subtitled Cellphone, cameraphone, iPhone, smartphone. The book will hit bookstores later this month, first in the UK and soon the rest of the world. If early reviews of the book are any guide, this is likely to be my sixth consecutive bestseller.

So this is 'the' book about the 7th Mass Media space. Mobile and why it is a similar 'inherent threat' media channel as the internet was to older media like TV and print, a decade ago; and now the seven unique benefits of mobile that even the internet cannot match. I've been saying for a long time now, that mobile is to the internet, like TV was to radio, a far more compelling and soon-to-be dominating mass media platform. Everything that was ever created for radio, was copied to TV; but most of the innovations on TV cannot succeed on radio. This will soon be the case also for mobile, and this is the book to tell you how..

But I need not convince you about it. You can read the excerpt for yourself. The attached document includes two full chapters from the book, one full case study (Flirtomatic) and the Foreword by Pekka Ala-Pietila, CEO of Blyk in the UK and past President of Nokia.

Japan's Softbank praises the book as does Russia's MTS. The world's largest mobile operator group Vodafone's strategy director calls it my best book yet. Media companies from print publishers IDG in America to mobile advertising giant of South Korea Aircross strongly recommend the book. The founder of Electronic Arts and now CEO of Digital Chocolate, Trip Hawkins says that I'm ahead of the pack in mobile. In the age of the iPhone, this is the book to read now.

We will be offering a short course on issues around this book again as with my previous books at Oxford University. These are short 2 day courses and very modestly priced, for busy executives. The first will run in December, with my fellow lecturers David Cushman of Bauer Media (ex Emap) and Alan Moore my co-author and co-blogger around Communities Dominate. Mean while, I'm here in Hong Kong and flying around the world giving seminars and strategy briefings around the 7th Mass Media space. New Googles and Ebays and Amazons will emerge on mobile just like all previous six media created new global opportunities to what now are brand names such as Paramount and Disney in movies or Warner and EMI in music recordings, or Sky and HBO on television, etc. There will be new giant global media empires that will capitalize on the seven benefits of mobile; my gut says the winners will not be legacy media attempting to copy TV news clips or spam advertising to mobile..

You may freely forward the attached document to anyone you think might be interested in how mobile phones are becoming a mass media and are now already cannibalizing other industries such as music, gaming, TV, advertising and the internet. If you want to be among the very first to read the book, you might want to order it now at http://mobile7th.futuretext.com/

If you or any recepient of this email writes about mobile or media, please note that the attached document may be freely quoted from at length, in any press article, blog story, book, report or other publication.

Finally, I still blog at www.communities-dominate.blogs.com with Alan Moore, and I continue to host Forum Oxford with Ajit Jaokar. But I will be launching a blogsite dedicated to topics around this book at www.7thmassmedia.com and you might want to visit that blog soon for all the news about the book and updates on stories in this 7th mass media space.

So as I now like to close my emails,

...but on the other hand, you have your other mobile phone!

Tomi Ahonen :-)
tomi@tomiahonen.com
www.tomiahonen.com